Fashion & luxury goods
In the world of fashion and luxury goods, branding is everything. So trademarks, designs and advertising play an essential part in every business’s strategy. In fashion, in particular, the gap between runway and high street is narrowing. Styles follow each other rapidly, the life of collections gets ever shorter, and being ‘so last season’ is not an option. As a result the difference between original and imitator can be blurred. And this increases the legal risks, since, while copying a style is allowed, copying a concrete expression of that style is not.
At Brinkhof we know the fashion world well. We have years of experience in assisting major domestic and international brands across the sector. Our legal expertise coupled with a practical approach makes Brinkhof a choice that is never out of fashion.
In the case of luxury goods, it is vital to carefully structure and actively enforce your portfolio of trademarks, designs and copyrights. Disputes often focus on known trademarks that enjoy special protection. The difficulty of assessing precisely what is protected and whether a new mark represents an infringement or not can make cases highly challenging.
Brinkhof’s lawyers are very experienced in both dealing with valuable trademark portfolios and litigating over them. We have worked with some of the world’s best known brands and, if necessary, litigate all the way to the European Court of Justice.