Unfair competition and advertising law

Every responsible businessperson wants to do business in a fair manner. Nevertheless, many companies will be confronted at some point by competitors that, consciously or unconsciously, exceed the bounds. It may be that the design of a new product looks too much like an existing product. Or it could be that advertising or marketing materials make misleading claims or include unfair or inaccurate comparisons.

Brinkhof’s lawyers have broad experience of all forms of advertising law and in fighting unfair competition. Our expertise covers all aspects of advertising and marketing, both for general consumer products and for specialist products like medicines, where special rules and procedures apply. We can help you ensure that your own advertising and marketing campaigns remain within the law. And if a competitor has overstepped the mark we can assist you with navigating the web of rules that regulate the field and advise you on the best response.


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