In retail image is everything. Whether it is your trademark, the look and feel of your products, the interior and organization of your outlets or the quality of your back-office systems, they all can make or destroy your business. When you are successful, your image may also prove to be your weak spot, open to imitation for your less successful competitors. Turning things upside down, imitation is not necessarily a bad thing. Your company and your customers may profit from a well chosen strategy which includes valuable ideas of others. Intertwined with these opportunities for strengthening your position in the market is the law, a subject likely not part of your core business.

The law regarding retail (trademarks, privacy, franchising, design rights, copyrights and more) is Brinkhof’s core business and we would be happy to attack the market side by side with you.